NIA

Marriott Makes Big Move Into All-Inclusives

Here's some news that could be of interest to incentive planners: Marriott International is making a major new investment in all-inclusive resorts with the launch of a new all-inclusive platform and a series of new management contracts with developers who plan to build five new all-inclusive resorts. The new resorts, representing an investment of more than $800 million, are scheduled to open between 2022 and 2025. 

Plans call for Marriott to expand its all-inclusive portfolio with a mix of newbuild properties and conversions of existing resorts, including properties currently in the company’s portfolio. Additionally, the move will allow members of Marriott’s Bonvoy loyalty program to earn and redeem points at the new all-inclusive resorts. 

The five new all-inclusive resorts, representing a total of more than 2,000 rooms, span one new Autograph Collection resort in Punta Cana, the Dominican Republic, set to open in 2022 and representing 650 rooms, and four new resorts in NIA, a new all-inclusive destination the company plans to develop in Mexico’sRiviera Nayarit. These four are a 240-room Ritz-Carlton resort opening in 2023; a 400-room Westin Hotels resort opening in 2023; a 300-room Autograph Collection resort opening in 2025; and a 500-room Marriott Hotels resort opening in 2025. All told, NIA will span 220 acres on Mexico’s Pacific Coast

Marriott plans to develop all-inclusive resorts under the following brands: The Ritz-Carlton, Luxury Collection, Marriott Hotels, Westin Hotels, W Hotels, Autograph Collection and Delta by Marriott. The company says the new resorts will offer an all-inclusive vacation experience specific to each brand; for example, all-inclusive resorts bearing the Marriott Hotels brand would cater primarily to families, while resorts bearing the W Hotels brand would cater to adults.

Amenities at the resorts will be tailored to each brand. For adults, all-inclusive amenities may include fitness and spa facilities, reservation-free dining at gourmet restaurants, adult-only pools with swim-up bars, 24-hour room service, on-premises nightclubs and unlimited premium beverage programs. Family-oriented resorts may offer options such as water sports and other sport activities, innovative children’s and teen clubs, and multiple entertainment venues.

Marriott also noted that its acquisition of Starwood in 2016 brought its first all-inclusive property into its portfolio, the 406-room Westin Golf Resort & Spa, Playa Conchal in Costa Rica.

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