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Get the latest research and trends in the meetings, incentives and events industry. 

Stats: 6% of GBTA Members Have Resumed Non-Critical Business Travel

The Global Business Travel Association (GBTA) has released the results from its 15th coronavirus-related poll, the first in 2021, to measure the affect on business travel following the onset of the pandemic last year. The latest survey finds that more than half of respondents expect most of their employees will return to the office by Q3, in line with a return to non-essential business travel and a growth in traveler confidence. 

Stats: 42 Percent of Business Travelers Comfortable Staying in a Hotel

The American Hotel & Lodging Association (AHLA) on Thursday released its “State of the Hotel Industry 2021” report, outlining the forecasted state of the hotel industry in 2021 and into the immediate future. The report examines the high-level economics of the hotel industry’s recovery, the specific impact on and eventual return of business travel, and consumer travel sentiments. 

American Express: Hybrid Gatherings Pave the Return to In-Person Meetings & Events

Following a year of uncertainty, the "2021 Global Meetings and Events Forecast" from American Express Meetings & Events, a division of American Express Global Business Travel (GBT), found that businesses have quickly adapted meetings and events programs to keep customers, prospects and employees engaged.

American Express Global Business Travel Adds Sustainable Travel Feature for Hotels in Neo

American Express Global Business Travel (GBT) has announced the addition of a new green hotel badge to its proprietary travel and expense software, Neo. The new display is the latest in a series of developments to support GBT’s commitment to helping companies attain their carbon ambitions by enabling travelers to choose sustainable transport and hotel options.

Stats: 45% of Companies Expect to Resume In-Person Events in First Half of 2021

The majority of Global Business Travel Association (GBTA) companies expect their employees to return to in-person events in 2021. Almost half (45 percent) expect attendance to resume in the first half of the year, according to the latest poll conducted between September 15-19, 2020, by GBTA, with an additional 25 percent expecting a return to in-person events in the second half of 2021.

MMGY Creates Study to Identify Needs, Sentiment of Black MICE Travelers

MMGY Global is developing a series of market research studies to be informed by diverse travel advocacy organizations to better identify the needs, behaviors and sentiment of underrepresented travel communities—for both leisure and business travel. The first installment of these studies, powered by MMGY Travel Intelligence, is titled “The Black Traveler: Insights, Opportunities & Priorities” and focuses on Black leisure travelers and meetings professionals. The Black Traveler study is set to be published in late October. 

Five Ways to Aid the Resumption of In-Person Meetings and Events

To showcase the innovative measures being taken to support the safe return of in-person meetings and events, the Meetings Mean Business Coalition (MMBC) is enlisting corporate executives, policymakers and meetings industry leadership to engage in critical conversations in a virtual discussion series.  The conversations—which premiered in July and will continue through the fall—thus far highlighted five key considerations, predictions and actions underway. They are: