British conference venue company etc.venues is expanding into the U.S. market. The company, which has a portfolio of 16 venues in the UK, just signed its first international lease for a venue at 360 Madison Avenue in Midtown Manhattan, with a planned opening date in 2020.
The new Manhattan venue will be the first of three the company plans to open in New York City. With a location very close to Grand Central, the Madison Avenue space will span 45,000 square feet across two interconnecting floors and 10 rooms. All 10 spaces will incorporate etc.venues design hallmarks, such as art installations, natural light, high ceilings and spacious layouts.
Founded in 1992, etc.venues also has locations in London, Birmingham and Manchester. The company exclusively caters to business events, with an emphasis on venues with natural light and open floor plans to lower C02 intake and increase mental wellbeing.
The expansion into the United States is due to a new investor, Benchmark, a Global Hospitality Company. Along with Miami-based investment firm Gencom, the firm is providing financial, sales and marketing and operational support for the U.S. venture.
In addition to the new venues in the United States, etc.venues is also planning to continue to expand in the UK. Plans are reportedly underway for new locations in the company’s London portfolio.