Four major hospitality companies – Accor, Hilton, InterContinental Hotels Group (IHG) and Marriott International – have invested a combined $50 million into a meeting booking platform. The platform, GroupSync, is owned by Groups360.
Groups360 says that the enhanced GroupSync platform will offer meeting and event planners rates, fees and relevant meeting content across the meetings landscape.The company also expects to deliver access to group rooms and space availability, pricing and an “instant book” capability for less-complex meetings as part of its future product roadmap. The platform will include content from a wide variety of brands and independent properties.
Groups360 will continue to be led by CEO Kemp Gallineau and Executive Chairman David Kloeppel. Each of the investors will be represented on the board of Groups360, the company said.
Groups360 was founded in 2014. Its search engine, GroupSync, uses proprietary matching algorithms designed specifically for meeting planners, as well as a price prediction tool, the company said. Using GroupSync, planners can search over 170,000 properties in 225 countries, the company said.