Seabourn, the ultra-luxury cruise line, is making it easier for prospective charter, incentive, meeting and group travel clients to learn more about the why a Seabourn ship may be a good choice for their next gathering. The brand recently added a substantial amount of information to its website dedicated to this niche segment of the travel industry.
The pages begin with an outline of reasons why one of Seabourn’s ships can be a competitive choice versus a traditional land-based hotel or resort. The brand’s small-ship environment offers the opportunity to entice guests with multiple destinations in one trip, coupled with an onboard all-inclusive environment.
“There are probably a fair number of brokers and travel advisors who don’t even know they can consider an ultra-luxury ship for a corporate meeting, an incentive trip for top performers, or even for private clients,” said Pierre Van Breda, deputy director for global charter, incentive and group sales at Seabourn. “Now, prospective clients can gather up a lot of useful information on our site to help them in their decision-making process before coming to us for a bespoke quotation crafted specifically to their needs.”
Today’s luxury traveler is placing greater value on privacy and more intimate environments; Seabourn says it delivers this, where groups will find a sophisticated space onboard with a high space-to-guest ratios. That same sense of space extends to guest accommodations, which are all-suite, all ocean-front—most with private furnished verandas—and distinct living and sleeping areas, along with large bathrooms and even walk-in closets. Off the ship, the destinations on many Seabourn itineraries also include smaller, less-crowded ports of call.
The updated web content also outlines the amenities included in a Seabourn experience, such as the availability of dedicated meeting space and the use of audio-visual equipment included in the client’s quotation. Site visitors will also find links to specific ships, details about public and private spaces, and a photo gallery to make the information gathering process easier. Content related to the brand’s new expedition ships, which will also be available for charters, incentive, meeting and group travel will also be added in the coming weeks.
Note: Seabourn offers group programs with additional value adds for the clients and bonus commission for the travel advisor, with group bookings starting with just five suites.
The ships travel the globe to many destinations, including marquee cities, UNESCO World Heritage Sites and lesser-known ports and hideaways. Guests of Seabourn can enjoy a variety of offerings and programs, including partnerships with leading entertainers, dining, personal health and wellbeing, and engaging speakers. Such programs include "An Evening with Tim Rice," the new evening entertainment experience created exclusively for the line in association with Belinda King Creative Productions; "Seabourn Conversations" with special guest speakers, including historians, naturalists, marine biologists, destination experts and more; "Spa and Wellness with Dr. Andrew Weil," offering guests a holistic spa and wellness experience; and The Grill by Thomas Keller, reminiscent of classic American restaurants from the 50s and 60s.