The Meetings Mean Business Coalition (MMBC) has selected Fred Dixon, president and CEO of NYC & Company, as its next co-chair, effecting January 2020. Dixon will assume the leadership position from Julie Coker Graham, president and CEO, Philadelphia Convention & Visitors Bureau (PHLCVB), who has served as co-chair for the past two years.
Dixon will join Trina Camacho-London, vice president of global group sales at Hyatt Hotels Corporation, in leading the coalition and advancing its mission of promoting and protecting the value of face-to-face meetings, conferences, conventions, trade shows, exhibitions and incentive travel.
Dixon is the second CEO of a convention and visitors bureau elected to lead the coalition, the MMBC said. At NYC & Company, he enjoys the responsibility of developing and implementing New York City’s tourism and convention development strategy internationally as well as in domestic leisure and business markets. He also holds positions on travel industry association boards and planning committees, including those of the U.S. Travel Association and U.S. Department of Commerce’s Travel and Tourism Advisory Board.
Under the leadership of Dixon and Camacho-London, the MMBC said it plans to intensify efforts to advocate the industry’s value to key decision-makers in business and government. This includes strengthening the international presence of Global Meetings Industry Day (GMID), which in 2019 included 275 registered events across 53 countries.
Dixon will begin his term on January 2. Coker Graham will remain on MMBC’s Executive Committee and work closely with Dixon and Camacho-London this fall to ensure a smooth transition and strategic planning process in 2020, the organization said.