AVIAREPS, an international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands, has announced an expanded service portfolio for the MICE (meetings, incentives, conferencing, exhibitions) industry. As part of the new offering, AVIAREPS specialists will now be providing lead generation, business development and strategic marketing and sales support to meetings and events industry suppliers, including convention and visitors’ bureaus, destination marketing boards, congress centers, conference venues and hotels, event management organizations and more.
In a written statement AVIAREPS CEO Edgar Lacker said that the company’s tourism and hospitality background allowed it to make connections in the MICE industry at both a global and local level.
As part of the announcement, the company also pointed to the global strength of the MICE industry.
Founded in Germany in 1994, the company’s global network of more than 800 experienced professionals now spans 67 owned offices in 48 countries. According to the International Congress and Convention Association (ICCA), it is estimated that there are approximately 24,000 association meetings organized on a regular basis and that number is expected to see an annual increase of about 9 percent, AVIAREPS said.
The AVIAREPS service portfolio includes representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.