Etc.venues, a London-based urban conference and events venues group that is expanding into the United States, has signed a deal with Boston Properties for 30,000 square feet on the 14th floor at 601 Lexington Avenue in New York City. The deal is the latest step in the company’s U.S. expansion, following this past May’s signing of a 45,000-square-foot space at 360 Madison.
Etc.venues said it plans to remodel the space, which previously had operated as an in-house conference center for Citi. The venue will have a separate address and entrance at 153 East 53rd Street, and it will initially be solely available to a dedicated client. Plans call for bringing the venue to the broader market in early 2021.
601 Lexington Avenue is a 59-story office tower in Midtown Manhattan at the intersection of East 53rd Street and Lexington Avenue. Part of Boston Properties’ 4.5 million-square-foot Midtown Campus, the 1.6 million-square-foot building has onsite fitness, shopping, restaurants and fast casual eateries, and it also provides direct access to New York City and its boroughs through its location atop a major subway station.
Founded in 1992, etc.venues also has locations in London, Birmingham and Manchester. The company exclusively caters to business events, with an emphasis on venues with natural light and open floor plans to lower C02 intake and increase mental wellbeing.
The expansion into the United States is due to a new investor, Benchmark, a Global Hospitality Company. Along with Miami-based investment firm Gencom, the firm is providing financial, sales and marketing and operational support for the U.S. venture.
In addition to the new venues in the United States, etc.venues is also planning to continue to expand in the UK. Plans are reportedly underway for new locations in the company’s London portfolio.