The Brussels Expo, the largest exhibition venue in Belgium, is undertaking a major redevelopment study, with an eye toward redeveloping the infrastructure of its two halls, which dates back to 1935 and 1958, respectively. The venue has tapped jwc GmbH of Germany, a management advisory firm for the global exhibition and conference industry, to helm the study and to develop a master plan.
Through the study jwc will assess the market potential for the venue and support the development of the future strategy. After that, jwc will develop the Master Plan to help the venue meet the future demands of organizers, ehibitors and visitors. The Master Plan will focus on quality improvements and will include various phasing options so that the running business of Brussels Expo will not be negatively affected by any changes.
With over 1.2 million square feet of exhibition space, the Brussels Expo is close to Brussels’ world-famous Atomium, as well as the border of Flanders. The venue hosts nearly 50 exhibitions and trade fairs annually, as well as major congresses, concerts, festivals and corporate events. It is also close to important European Union (EU) institutions and international organizations such as NATO.
The management advisory firm jwc provides advisory services in strategy, marketing, business development, pricing and venue planning and operations. In recent years the company has developed Master Plans for various venues in Europe, Asia, India, Russia and the Middle East.