Etihad has secured exclusive naming rights for the Yas Bay Arena, a new multipurpose indoor entertainment venue in Abu Dhabi. Via an agreement with the arena’s developer, Miral, the new venue will be officially named the Etihad Arena.
The Etihad Arena, which will be operated by Flash Entertainment, has been designed to accommodate large-scale and private events, offering unique flexibility with a capacity ranging from 200 to 18,000 people. Once open, the venue will host a variety of events including sporting competitions, corporate events, cultural performances, concerts, and many other appealing activities throughout the year.
Etihad Arena is part of Yas Bay, a mixed-use development located on the southern end of Yas Island. Yas Bay encompasses three distinct but integrated areas: Yas Bay Waterfront, the Residences at Yas Bay and twofour54. The Etihad Arena will be part of the Yas Bay Waterfront, which will also include the Hilton Abu Dhabi Yas Island, a beach club as well as a pier that has 12 licensed cafes and restaurants and 19 retail outlets.
Miral is responsible for the development and management of Yas Island. It has assets encompassing entertainment, hospitality, leisure, sport, dining, retail, and real estate destinations. Today, Yas Island is home to Ferrari World Abu Dhabi, Yas Waterworld, Warner Bros. World Abu Dhabi, Yas Links Golf Course, Yas Mall, Yas Marina Circuit, Yas Marina and seven hotels, including the flagship Yas Hotel.