Visit Carlsbad has hired Jed Arrogante as its new business development manager. The destination marketing organization for Carlsbad has also launched “Resort to Better Meetings,” a group incentive program to attract business travel to the Southern California coastal destination.
Arrogante has vast experience in hotel sales and business development. Over the course of his hospitality career spanning two decades, he held sales positions at Carlsbad properties including the Omni La Costa Resort & Spa, Staybridge Suites, Cape Rey Carlsbad Beach, a Hilton Resort & Spa, and the Park Hyatt Aviara Resort, Golf Club & Spa. His contributions include establishing strategic brand alliances, increasing revenue, helming green initiatives and launching meetings advertising campaigns.
“Jed brings the perfect blend of hospitality business development experience and local resident enthusiasm to help lead Visit Carlsbad into its next chapter of growth,” says Kim Sidoriak, president and CEO of Visit Carlsbad. “We’re thrilled to have Jed join the team as we chart Carlsbad’s business travel recovery.”
Visit Carlsbad is offering a group incentive of five percent of total actualized room revenue, up to a total amount of $20,000 for a qualifying group (meetings with 50 or more room nights). The incentive serves as a reimbursement for transportation or other ancillary group costs including and not limited to airport transfers, DMC services, and event decor or entertainment. The group must contract by December 21, 2022 and be consumed by December 31, 2024.
Arrogante looks forward to partnering with the community and local businesses. He will provide support for conference services to hotel, restaurant and venue partners for booked meetings and events in Carlsbad. He plans to elevate the destination on a national level and increase visibility within key market segments, while utilizing data to make informed decisions on the scope and deliverables of the organization.
“I am incredibly excited to join the team and represent a city I live in and truly love. It is an amazing opportunity to not only impact visitation to Carlsbad, but to also be a part of the best destination management organization in Southern California,” he says.
For more information, visit meetingsincarlsbad.com.
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