Virgin Hotels Makes Additions to Newly Formed Global Sales Team

Virgin Hotels, the luxury lifestyle hotel brand by Sir Richard Branson, has appointed three new members to its newly formed global sales team. Maya Latinovic is the vice president of global sales; Peter D’Elia is the global director of business travel and entertainment sales; and Alyssa Maselli is the global director of group sales.

Latinovic, who will lead the global sales efforts for Virgin Hotels, has more than 20 years of hospitality sales experience with a worldwide clientele. In her role, she and her team will uncover revenue opportunities for Virgin Hotels' portfolio. As the principal liaison, her efforts will foster a collaborative environment across all channels, while developing multi-segment strategies to drive incremental business within the hotels' portfolios. Previously, Latinovic worked as the director of brand sales at EDITION Hotels, where she was responsible for optimizing travel industry sales performance for 13 hotels worldwide. She also spent 12 years as an integral part of the global sales team for Preferred Hotels. 

D’Elia brings over 15 years of luxury and lifestyle sales experience to his role at Virgin Hotels. He will be responsible for revenue generation in the portfolios for the business travel and entertainment sectors. Most recently, he was the global luxury and account executive at Marriott International, focusing on their luxury brands which included The Ritz Carlton, St. Regis, EDITION and The W Hotels. In this role, he was responsible for spearheading the collaboration of global selling partner accounts.

Maselli joins the Virgin Hotels with over 15 years of hospitality sales experience behind her. She previously held the director of global sales position in the Northeast region for The Mandarin Oriental Hotel Group, where she was the primary account manager for 30 four- and five-star Mandarin Oriental Hotels. Maselli will be responsible for generating group meetings and incentive opportunities for all Virgin Hotels.

These appointments precede the brand’s historic announcement of expansion into the United Kingdom this spring with Virgin Hotels Edinburgh, followed by Virgin Hotels Glasgow. Additionally, new-build Virgin Hotels New York City will debut in late summer of 2022.

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