San Francisco Travel Association, the destination marketing organization for the City and County of San Francisco, has announced several staff promotions.
Cassandra Costello was promoted from senior vice-president to executive vice-president of public policy and executive programs. Since starting with San Francisco Travel, Costello has expanded her role and responsibilities significantly. She has forged many partnerships and developed several initiatives that have expanded the organization’s role and leadership in public policy. She has taken on increased responsibilities with numerous organizations locally and nationally. Her involvement with U.S. Travel and serving on the executive committee of Cal Travel are said to have ensured that San Francisco has a prominent voice in all issues impacting travel and tourism.
Lynn Bruni-Perkins has been promoted from vice president to senior vice-president of global marketing communications. Bruni-Perkins has been with San Francisco Travel for over 14 years, leading the team in developing domestic and international leisure and B2B marketing campaigns. In her new role, she will work across the organization to develop and expand integrated marketing programs that extend the destination’s global reach and drive business to the region. She will continue to play a key role in leading the Global Marketing Communications team through the recovery of tourism business to the San Francisco Bay Area.
Kenley Moy has been promoted from vice president, National Sales, to vice-president, global sales and strategic partnerships. Moy will oversee the national and international sales teams responsible for self-contained meetings in his new role. In addition, Moy will spearhead San Francisco Travel’s strategic alliances with third-party meeting management companies and business event strategists. He will help mold San Francisco Travel’s presence at domestic and international trade shows. Moy will also develop and lead San Francisco Travel’s strategic roadmap to regain market share and play a key role in redefining its plan towards strategic partnerships.
Leonie Patrick was promoted from senior director to vice-president, convention sales. In her new role, she will work in tandem with the City of San Francisco and Moscone Center to serve convention clients and San Francisco’s hotel community. In addition to booking and overseeing contracting at Moscone Center, she will be responsible for helping set the Tourism Improvement District/Moscone Expansion District guidelines and for dispersing the Moscone Recovery Fund. Patrick will also oversee the citywide sales team responsible for booking conventions and developing new strategies to retain and bring back large conventions.
Jessica Lum was promoted from director to senior director of public policy and executive office programs. She will take on responsibilities related to the Tourism Improvement District Board of Directors and Welcome Ambassador program and continue to manage operations for the San Francisco Travel’s Board of Directors and support public policy priorities. Lum also oversees the association’s philanthropic program, “Tourism Gives Back,” the MYSF certification program and neighborhood engagement program.
Daniel Schwartz was promoted from director to senior director of global tourism development. In his new role, Schwartz is responsible for driving international leisure visitors to San Francisco through integrated marketing programs, B2B sales and promotions and airline partnerships. He manages San Francisco Travel’s relationship with San Francisco International Airport (SFO), including overseeing promotional programs to support existing airline routes, developing new airline launch campaigns, organizing international sales missions with key partners, and representing the airport at trade shows. On behalf of San Francisco Travel and SFO, he oversees a network of 10 international representation offices.
To continue growing San Francisco’s market share abroad, Schwartz will focus on redeveloping a global trade distribution strategy, mapping and prioritizing key distribution partners, including receptive operators, wholesalers, hotels, and airline partnerships across the city’s primary source markets. Additionally, for domestic and international programs, he collaborates with Brand USA, Visit California and other regional destination marketing organizations to drive partnership revenue while expanding campaign scopes.
Janice Lee has been promoted from senior manager to director of accounting services. Her new role provides the added responsibility of working with San Francisco Travel and the San Francisco Tourism Improvement District Management Corporation (SFTIDMC) finance committees and related activities. As a critical contributor to San Francisco Travel’s shift from fiscal year to the calendar year in 2020, Lee demonstrated key skills and expertise to complete the transition successfully. She continues taking on new responsibilities, including SFTIDMC financial management and supporting Administration Services. Lee has been with San Francisco Travel for over 15 years.
For more information, visit www.sftravel.com.
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