Roger J. Whyte II, founder and principal of RJ Whyte Event Production (RJ Whyte), a full-service production company, has announced the company’s acquisition of BRAVO! Events. As part of the agreement, BRAVO! founder and CEO Nancy Shaffer will assume a new leadership role within RJ Whyte as chief creative officer.
Shaffer is a veteran of the special-events industry and joins the RJ Whyte team with 30 years of experience in producing “visionary creative designs for clients around the country.” She also serves as board president for the National Live Events Coalition and founding member of the DC Events Coalition. Since establishing BRAVO! in 1997, she has solidified her position as an authority within the American special events landscape; as an adept and resourceful leader capable of navigating the ongoing challenges and opportunities of in-person and virtual events.
With new senior leadership, RJ Whyte aims to deliver venues, vendors and VIPs savvy, detail-oriented productions, and build new and dynamic special events. Established in 2010, RJ Whyte's portfolio of work includes broadcast productions as well as in-person and virtual event activations for the Congressional Black Caucus Foundation, Washington Performing Arts, N Street Village, Bozzuto Management Company, Restaurant Association Metropolitan Washington and National Geographic. The acquisition of BRAVO! represents an expansion for the company, diversifying the team’s experience among clients like Google, AARP, and the INOVA Health System.
In her new role at RJ Whyte, Shaffer will be overseeing brand communication for clients, discovery and design, and will work with stakeholders to “achieve goals through creative storytelling brought to life through virtual and live events.” She will also continue to serve as president of the Live Events Coalition, and will retain her position on the board of EnventU, a pipeline to professions in the event industry for youth. Shaffer will continue to support the Bermuda Event Planners Advisory Board as the island nation navigates the ongoing public health emergency, and is also an Ambassador for Safe Shores, a children’s advocacy center in Washington, DC.
Related Stories
Hard Rock Adds Director of Global Sales for Meetings and Events
Visit St. Pete/Clearwater Appoints New Meetings Sales Manager
JW Marriott San Antonio Appoints Dir. of Travel Industry Sales