Highgate has rolled out "Highgate Select," a new division focused on differentiated management and development of select service, limited service and extended stay hotels.
Highgate’s management approach is focused on a hands-on leadership structure, access to the latest technology, and the ability to deliver digital investment returns. This platform is grounded in the company’s experience as an owner/operator, which translates into a platform built to maximize operational efficiencies, distribution and scale.
Led by Rob Dann, COO of Highgate Select, the newly formed group is focused on innovation within the sector while offering signature hospitality management practices. To oversee the portfolio of 400 owned and/or operated hotels across 33 states in the U.S., Dann is supported by a multidisciplinary executive team with an average of 30 years of hospitality experience. Within the division, emphasis is placed on empowering general managers to take ownership of their hotels by extending lines of communication, including transparency and exposure to executive leadership.
Highgate Select offers 24/7 revenue optimization monitoring along with targeted digital campaigns with an aim to generate above-market returns. According to Dann, “This experienced leadership team is uniquely equipped to offer a flat line operating structure that is conducive to real-time decision making, and that empowers GMs to be the owners of this space, with the support of a scaled and technologically proficient organization.”
With the recent onboarding of 123 La Quinta by Wyndham properties across 19 states, Highgate has become one of the largest private owners/operators in the select service, limited service, and extended stay space. The company’s growth within this segment has been motivated by the goal of delivering the benefits of scale to drive performance optimization, opportunities for associate development, and superior guest experiences.
For more information, visit www.highgate.com
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