The Cabarrus County Convention & Visitors Bureau has announced the appointment of Alex Morales as sales manager. In this role, Morales will promote Cabarrus County, North Carolina as a destination for groups including meetings and conventions, sporting events, car clubs and more.
“The hospitality experience Alex brings to this organization fortifies our efforts to showcase Cabarrus County as an ideal events destination and to welcome both new and returning groups,” said Cabarrus County CVB President and CEO Donna Carpenter.
Prior to joining the Cabarrus County CVB, Morales spent seven years with Chetola Resort in Blowing Rock, NC. Most recently serving as director of group sales and new business development, she also held the roles of assistant guest services manager and retail sales manager during her time with Chetola. Prior to that, she held the position of membership experience manager at the professional networking organization Charlotte Business Group.
Morales is a graduate of Caldwell Community College and Technical Institute where she earned associate degrees in hospitality administration/management and business management.
The Cabarrus County CVB is dedicated to promoting the county as a tourist destination and enhancing the complete visitor experience. The organization also represents and supports the interests of the local tourism industry, besides promoting public awareness of the importance of tourism. In 2021, tourism generated $480.8 million in visitor spending, $140.4 million in payroll, $36.1 million in state and local taxes, and 4,065 jobs.
For more information, visit www.cabcoCVB.com.
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