According to data provided by Knowland, the June meeting and event volume saw a 30.3 percent increase over June 2022. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers build and protect a hotel’s revenue base.
The top 25 markets in the U.S. are 90 percent recovered for year-to-date June 2023 performance compared to 2019.
Austin, TX, and Nashville, TN, were the stars of the month, topping 74 percent and 42 percent, respectively. This is an indication of the return of seasonal events to these markets known for big music, art and entertainment. Both cities have several new hotels on the horizon, growing nonstop flight options, and some unique meeting spaces. When the work is done, meeting attendees enjoy a balance of the environment, local flair restaurants, live music and entertainment, which make these destinations popular with meeting planners.
Chicago led the top 25 markets, hosting National Association meetings followed by Pharmaceutical/Biotechnology. The following four markets, Los Angeles/Long Beach, Washington D.C., San Diego, and Anaheim-Santa Ana rounded out the top five. Below is additional insight into the top drivers for these markets.
Separately, the top overall U.S. markets by year-over-year growth in meetings and events were Michigan South; Delaware; Kansas; and Mobile, AL.
To learn more, visit www.knowland.com
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