American Express Global Business Travel (Amex GBT) has published the 2025 “Top Destinations Study” as part of its annual “Meetings & Events Forecast.” This report identifies the top business travel destinations for meetings and events worldwide, highlighting shifts in venue preferences and emerging trends across North America, Europe, the Middle East and Africa (EMEA), Latin America (LATAM) and Asia-Pacific (APAC).
The 2025 Forecast reveals significant changes in the rankings of top cities for corporate gatherings, driven by factors such as accessibility, venue affordability and new developments in key destinations.
Key Destination Rankings for 2025
North America:
- New York
- Chicago
- Miami
- Las Vegas
- Dallas
Europe, Middle East and Africa:
- London
- Madrid
- Barcelona
- Paris
- Berlin
Latin America:
- Cancun
- Mexico City
- Buenos Aires
- Costa Rica
- São Paulo
Asia-Pacific:
- Singapore
- Tokyo
- Bangkok
- Hong Kong
- Sydney
Year-on-Year Trends
The 2025 Forecast reflects notable shifts in each region. In North America, New York has overtaken Las Vegas as the top destination, while Miami and Dallas entered the top five for the first time, replacing Los Angeles and Toronto. London remains the dominant city in EMEA, with Madrid rising to second place, overtaking Barcelona. In Latin America, Cancun surged to the top, driven by accessibility and all-inclusive options, while in APAC, Singapore and Tokyo continue to dominate with Hong Kong moving up the ranks.
Factors Driving These Trends
Changes in the ranking of top destinations are largely influenced by accessibility, corporate demand and cost efficiencies. New York’s rise to the top in North America is attributed to the city’s attractiveness for smaller, internal meetings held near corporate offices. Cancun’s ascent in LATAM reflects the demand for leisure-oriented venues that offer comprehensive event packages, while in EMEA, Berlin’s affordability made it a strong contender, replacing Amsterdam. Hong Kong's recovery post-COVID and improved stability have led to a rise in popularity over Sydney in APAC.
Amex GBT worked with the market research agency Team Lewis for this study; 519 meeting professionals across North America, Latin America, Europe and Asia Pacific contributed their views and priorities from May 23 to June 10, 2024.
For more information, visit www.amexglobalbusinesstravel.com.
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