A survey of event professionals by etc.venues during its first hybrid event since lockdown revealed that almost three-quarters (73 percent) of them are planning a hybrid event before the end of the year.
A fifth (19 percent) of planners said the biggest barrier to choosing a hybrid event is a lack of experience, followed by concerns over cost (17 percent), risk of failure (17 percent), perceptions of low attendance (17 percent), confusion with technology (16 percent) and getting stakeholder buy-in (15 percent).