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Get the latest research and trends in the meetings, incentives and events industry. 

American Express: Hybrid Gatherings Pave the Return to In-Person Meetings & Events

Following a year of uncertainty, the "2021 Global Meetings and Events Forecast" from American Express Meetings & Events, a division of American Express Global Business Travel (GBT), found that businesses have quickly adapted meetings and events programs to keep customers, prospects and employees engaged.

American Express Global Business Travel Adds Sustainable Travel Feature for Hotels in Neo

American Express Global Business Travel (GBT) has announced the addition of a new green hotel badge to its proprietary travel and expense software, Neo. The new display is the latest in a series of developments to support GBT’s commitment to helping companies attain their carbon ambitions by enabling travelers to choose sustainable transport and hotel options.

Stats: 45% of Companies Expect to Resume In-Person Events in First Half of 2021

The majority of Global Business Travel Association (GBTA) companies expect their employees to return to in-person events in 2021. Almost half (45 percent) expect attendance to resume in the first half of the year, according to the latest poll conducted between September 15-19, 2020, by GBTA, with an additional 25 percent expecting a return to in-person events in the second half of 2021.

MMGY Creates Study to Identify Needs, Sentiment of Black MICE Travelers

MMGY Global is developing a series of market research studies to be informed by diverse travel advocacy organizations to better identify the needs, behaviors and sentiment of underrepresented travel communities—for both leisure and business travel. The first installment of these studies, powered by MMGY Travel Intelligence, is titled “The Black Traveler: Insights, Opportunities & Priorities” and focuses on Black leisure travelers and meetings professionals. The Black Traveler study is set to be published in late October. 

Five Ways to Aid the Resumption of In-Person Meetings and Events

To showcase the innovative measures being taken to support the safe return of in-person meetings and events, the Meetings Mean Business Coalition (MMBC) is enlisting corporate executives, policymakers and meetings industry leadership to engage in critical conversations in a virtual discussion series.  The conversations—which premiered in July and will continue through the fall—thus far highlighted five key considerations, predictions and actions underway. They are:

Stats: 95% of Event Organizers Likely to Run Hybrid Event in 2020

Ninety-five percent of event planners may run a hybrid event in 2020, according to a survey by etc.venues. This figure reflects the growing commitment to hybrid events as, at the beginning of July, 73 percent said they expected to hold a hybrid event this year. Many are already putting this into action, with 34 percent of respondents in the process of organizing a hybrid or multi-hub event, while 61 percent are in the decision-making phase for their event.