A survey of event professionals by etc.venues during its first hybrid event since lockdown revealed that almost three-quarters (73 percent) of them are planning a hybrid event before the end of the year.
A fifth (19 percent) of planners said the biggest barrier to choosing a hybrid event is a lack of experience, followed by concerns over cost (17 percent), risk of failure (17 percent), perceptions of low attendance (17 percent), confusion with technology (16 percent) and getting stakeholder buy-in (15 percent).
Organized by etc.venues, which has venues on the U.K. and New York, in partnership with Glisser, the event took place at the brand’s County Hall venue in London with virtual attendees tuning in from across Europe, the U.S. and Central America giving the event a global reach.
The showcase shared expertise and discussed best practice in arranging hybrid events, such as how to make both those in-room and those taking part virtually feel equally engaged and how to produce broadcast quality presentations, all with the aim of boosting planners’ confidence in returning to a part-live event.
A concluding poll showed that the event had been effective in achieving this objective as confidence levels rose by 15 percent during the 60-minute session, with 70 percent feeling confident of organizing a hybrid event by the end.
The panel discussion, titled ‘Why compromise with a virtual event when you can maximize with a hybrid,"’included Nick Hoare, COO of etc.venues; Mike Piddock, CEO of Glisser; and Ralph Cochrane, co-founder of Event.Video and was moderated by industry expert Samme Allen.
Hoare said, “For the thousands of us who believe in the power of face-to-face events, it was encouraging to discover that, despite so many limitations upon our recent activities, three-quarters of the events and meetings professionals are planning to combine in-room and virtual in events this year. This reveals an overwhelmingly positive message, that this approach to unleashing the face-to-face benefits of meetings is on the agenda for the next six months.
“For those unsure whether to plan an online or face-to-face meeting, hybrid events offer the best of both worlds and can boost attendance. A first-class frictionless hybrid event really is possible if you combine world-class venue facilities, award-winning audience engagement technology and an expert team.”
Due to the success of the first event and the level of engagement, etc.venues and its partners will be running another hybrid event before the end of July with the added dimension of two live locations.