Following on the footsteps of La Quinta by Wyndham's "LQUp Incentive Program," Wyndham Hotels & Resorts has announced its new "Microtel Lift Incentive Program." With a committed investment of over $40 million over the next three years, these two renovation incentive programs aim to help owners continue to raise the brands’ profiles, while enhancing the guest experience and helping to achieve long-term success.
The "Microtel Lift Incentive Program" supports Microtel by Wyndham owners based in the U.S. by offering forgivable note funding of up to $2,000 per room from Wyndham to supplement franchisees’ investment in hotel renovations that reflect elements of the brand’s new design-forward Moda prototype.
Moda is centered on smart, modern design—with the understanding that cleanliness and efficiency are of increasing importance to travelers. The design approach complements existing Microtel hotels and allows owners to optimize operational efficiencies, drive greater returns and adapt the design to best suit market and customer needs.
La Quinta’s "LQUp Incentive Program" was launched in 2020 to facilitate comprehensive upgrades to the hotel exterior, signage, public spaces, guestrooms, fitness center, breakfast offering and more. All renovations reflect La Quinta’s Del Sol design, which was created with the objective to maximize revenue-per-square-feet while maintaining a competitive cost per key, along with a "fresh, stylish and innovative design."
Through the "LQUp Incentive Program," qualified La Quinta by Wyndham franchisees in the U.S. have received forgivable note funding of $2,000 per room to supplement their investment in hotel renovations. More than 80 properties have already completed renovations as part of this program, while over 100 hotels are currently undergoing upgrades. Hotels that have completed LQUp renovation have, on average, seen increases in RevPAR.
Visit www.wyndhamhotels.com.
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