Mills James has been delivering on-site AV services for boutique conference centers and high-end hotels across the United States since 1995. Its Hospitality Audiovisual Services Department now provides the same services to 22 resorts in Mexico. Salvador Bernal, Mills James’ VP of Hospitality, Mexico, will lead the operation from the company’s office in Cancun.
Forty percent of Mills James’ business in Mexico is destination weddings with groups from the U.S., Europe and South America. There is an increasing demand for sound systems, DJ services, LED dance floors and video production services. The remaining 60 percent of the production company’s business comes from international groups booking meetings and conventions.
“Mexico’s meeting industry is seeing a strong rebound in the resort market,” said John Watts, VP of hospitality, Mills James. “Cancun, Los Cabos and Puerto Vallarta are predicting record-breaking tourist numbers this year.
“As tourism and travel return, we are confident that under Salvador’s direction, Mills James’ market penetration will grow exponentially and take us from a regional audiovisual and event technology player to an international leader across the U.S. and Caribbean,” added Watts.
Bernal spent the last 25 years in executive positions with leading AV services companies across Mexico, including serving as Caribbean regional VP at PSAV Presentations Services; Mexico VP at AVI-SPL; and LATAM VP at Encore Event Technologies. He has extensive experience in generating revenue, building partnerships and managing Mexico market distribution channels.
Bernal said that his team is 90-people strong and comprises creative directors, producers, videographers, lighting and sound engineers, set builders, and administrative and finance associates. Mills James has invested heavily in modern AV equipment that will reside on-site at each hotel with inventory managed by technicians and a warehouse close by storing specialty gear that they can access as needed.
For more information, visit millsjames.com.
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