Hyatt Hotels Corporation and ANTA Sports Products Co., Ltd. (ANTA Group) have announced plans for FILA House Shanghai, the world’s first FILA-branded hotel. The hotel will join the JdV by Hyatt brand. FILA is a sports brand with over 100 years of history, and is known for its fusion of fitness and fashion. In China, the Italian brand is owned and managed by ANTA, a sportswear company.
The development of FILA House Shanghai marks the first time FILA China is extending its brand into the lifestyle hotel space, as FILA’s vision for this hotel aligns with the JdV by Hyatt brand’s ethos. Embracing the brand’s namesake (joie de vivre), the JdV by Hyatt brand offers a collection of independent properties that invite guests and locals alike to connect and celebrate the joy of life while unwinding in spaces designed with distinctive personality. The new property is expected to appeal to young travelers seeking to live in the moment.
FILA House Shanghai will be developed as part of the new Shanghai headquarters of ANTA Group in Shanghai’s West Hongqiao Business District. Located across five independent buildings, housing headquarter office, shops, food and beverage outlets, the eco-friendly headquarters complex is envisioned to be a destination for sports retail as well as a space to showcase the latest trends in sports apparel. The complex, including FILA House Shanghai, is expected to open by 2024.
For more information, visit hyatt.com/brands/jdv-by-hyatt.
This story originally appeared on www.travelagentcentral.com.
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