Historic Hotel Du Pont Gets a Brand Refresh

Wilmington, Delaware’s historic Hotel Du Pont is marking 110 years since its groundbreaking in 1911 with a new visual identity, refreshed brand and website relaunch to accompany several recent hires across its events, catering, and guest services departments.

Philadelphia’s WFGD Studio worked closely with hotel leadership and PM Hotel Group to create a refreshed brand identity to convey the hotel’s "modern sensibility, luxe amenities and approachable style." The hotel’s new brand ethos is “History Unscripted.” 

The new design takes its cues from the details of the building and its spaces and the history of the hotel. The balance of white space, a limited color palette and vintage-inspired typography help create a modern branding system for the luxury property. A collection of marks from the new visual suite has been incorporated throughout the guest experience, from leather coasters to new key card suites, menus and more.

The refresh is the first holistic update in over 50 years and brings a fresh look to the property acquired by The Buccini/Pollin Group (BPG) in 2017. Other BPG projects include Deco food hall (2019), a "re-imagining" of the historic Green Room restaurants as Le Cavalier, luxury apartment development 101 DuPont Place, and the construction of Chemours Inc.’s world headquarters. The Playhouse is also undergoing major renovations by Stokes Architecture of Philadelphia. 

Originally built between 1911 and 1913 by master Italian and French craftspeople, Hotel Du Pont more recently had the  honor of hosting President Joe Biden and his campaign in the same venues that have hosted countless international leaders and luminaries over the past century.  T

Visit www.hoteldupont.com.

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