The Society for Incentive Travel Excellence (SITE) convened a record-breaking 500 incentive travel professionals for a night of connections, celebration and cultural exchange at SITE NITE Europe 2025, held at Depot 1899 in Frankfurt. The evening also marked the official launch of its new “chapter-lite” membership model, “SITE affiliates,” a key step in expanding SITE’s global footprint.
Taking place on the eve of IMEX Frankfurt, SITE’s flagship European event once again proved why it is a cornerstone of the global incentive travel calendar, offering opportunities to connect with a 1:2 ratio of buyers to suppliers in a relaxed, high-energy environment. This year’s event took place in the atmospheric surroundings of Depot 1899, a repurposed tram depot-turned-social venue. Attendees enjoyed an evening of hospitality, laughter and renewed connections, complemented by delicious food, flowing drinks and the camaraderie that defines the SITE community.
SITE used the occasion to unveil “SITE affiliates,” a new program that empowers members in regions or countries with fewer than 20 active members to form their own affiliate, with guidance and support from SITE HQ. Each affiliate will be led by local industry professionals, who are passionate about building community and serving as SITE ambassadors. The first affiliate, SITE Italy, is already up and running and celebrated its official debut at SITE NITE Europe.
With attendees from across the world and a rich mix of new and familiar faces, SITE NITE Europe 2025 set the perfect tone for a productive week at IMEX Frankfurt. The event served as a launch pad for the days ahead, helping delegates establish new contacts, spark business conversations and reinforce the value of incentive travel as a powerful driver of performance and purpose.
As part of SITE’s global event portfolio, SITE NITE Europe complements its North American counterpart in providing members and friends with exceptional experiences that blend business with meaningful human connection.
For more information, visit www.siteglobal.com.
Related Stories
ULTRA Summit, GMITE Conclude Co-Located Events at Chateau Elan
Washington, DC Hosts Second Annual Sustainability Summit