IMEX America 2023 will showcase a global business events industry more resilient and hungrier for business than many had predicted, with an anticipated record number of buyers—well over 4,000—and 60,000 meetings already booked.
“All our numbers have been on an upward trajectory since registration opened. But it’s not about celebrating big numbers for their own sake, it’s about what these metrics say about the state of our industry. Even our specialist education programs all have waiting lists, which is a first this far from opening day. In an era marked by so much uncertainty, these are good indicators that the global events sector is not only healthy but also more robust than many thought,” says Carina Bauer, IMEX Group CEO.
Such has been the interest, the IMEX team has negotiated extra hotel room blocks, hosted buyer buses and catering services. It has also expanded the hosted buyer lounge by 10,000 square feet (to 40,000 square feet) and ordered close to 200 extra seats from lounge sponsors, Cort.
Virtually all countries of the world will be represented on the show floor at the Mandalay Bay, starting October 17. The hotel sector will have a variety of on-booth activations and engagement opportunities, and will account for its largest share of floor space ever. Dozens of new North American suppliers will be represented alongside established names, plus a strong showing from Asia, Europe, the Middle East, Latin America and Australia. African and Indian suppliers will also be present. Exhibitor expansion in sectors including cruise lines, technology, hotels and incentive travel means the scope of the show is also broader than in recent years, while those using IMEX America to launch brands into the U.S. market include ICC Wales (U.K.) and Vietnam’s Ho Chi Minh City.
Knowing that event size alone is no longer the attraction it used to be, the team has made the show experience easier to personalize and adapt based on an attendee’s commercial role, special interests, learning ambition, business goals or whether they’re a first-timer or seasoned attendee. New features in the improved show app make planning meetings easier and more foot-friendly. Buyers can book meetings direct from the interactive floor plan meaning they can easily schedule meetings one after the other on adjacent or nearby booths to save time. They can also book meetings via the app every day of the show.
IMEX is also focusing on participant wellness. Twenty session choices include daily mindfulness and well-being drop-ins, a Pop-Up Wellness Clinic, grounding and drumming sessions plus heavier-duty cardio workouts.
Google Xi is providing a Resilience Room, presented in partnership with The Neu Project and Marriott International and designed by partners Storycraft Lab. Resilience rooms are intended to foster the physical, emotional and mental well-being of attendees, providing tools and resources to manage fatigue, overwhelm and sensory needs. The room will be staffed by EventWell who are trained to offer support and guidance. Adjacent to the Resilience Room is a new Quiet Space lounge. This work-free space away from the show floor is open to anyone in need of a quiet place to sit, rest and reset.
Taking on feedback from 2022, IMEX America ’23 now offers a third restaurant, more snack bars and a wider variety of healthy, affordable food. Breakfast options have been added for earlybirds and extra coffee carts and Korea-sponsored water refill stations will make refueling and rehydration easier for everyone. Free show Wi-Fi, sponsored by Visit Detroit, will be quick and easy with instant connection via a QR code.
Paying tribute to its host city by shining a light on Las Vegas attractions, IMEX America also offers a range of tours this October. They include Area 15, a Fontainebleau Las Vegas Hard Hat Site Tour and Lip-Smacking Foodie Tours.
IMEX America starts with Smart Monday, powered by MPI on October 16, followed by its three-day trade show October 17–19 at Mandalay Bay.
For more information, visit www.imexamerica.com.
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