IFEMA Madrid Publishes First Sustainable Participation Guides

Continuing to work on strengthening its sustainability policies, IFEMA Madrid has published the first "Sustainable Participation Guides" for exhibitors and visitors, with the aim of contributing to the positioning of the fair sector in the face of the challenge of the 2030 Agenda. The guides contain a set of recommendations following the lifecycle of participation in a fair or event, so that any participant in one of those activities can make it a sustainable experience and reduce its impact.

The Guide to Sustainable Participation for exhibitors analyzes each of the aspects that can potentially be addressed with sustainability in mind, throughout a company’s itinerary, from the moment it makes the decision to take part in a fair until its completion, dismantling, and the journey back to its destination. This guide is an analysis of the responses that companies deciding to exhibit at a fair will encounter during its lifecycle, and which they can turn into opportunities to collaborate with regard to the achievement of sustainable development goals. The guide includes recommendations ranging from the choice of the appropriate materials for the construction of the stand, taking in the treatment of waste, packaging and chemical products, to safety and the entry and exit of goods, besides highlighting the sustainable management of catering and transport, among many other aspects. These recommendations are also of interest to assembly companies and agencies.

On the other hand, the Sustainable Participation Guide for visitors includes a series of recommendations that can be followed by all those who attend a fair or event, both for business and leisure. This guide recommends entry using the digital ticket, using public or shared transport to travel to the venues, besides rational and adequate use of resources during their visit and sending suggestions to the organization after their visit, among others.

IFEMA Madrid offers these guides openly and encourages them to be applied not only at its own fairs, but at any fair or event that takes place anywhere on the planet, thus turning this initiative into a sector commitment.

Both documents can be found at www.ifema.es.

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