BeCause, GDS-Movement Partner to Accelerate Sustainable Tourism

Danish start-up BeCause has partnered with the Global Destination Sustainability Movement (GDS-Movement) to help tourism and event organizations, including convention and visitor bureaus (CVBs), destination management organizations (DMOs) and national tourism organizations (NTOs), gain insight into their region’s sustainable accommodations and offerings.

Members of GDS-Movement can now access a specially designed data overview on the BeCause platform that shows them a real-time, comprehensive view of the sustainability status of their destination’s hospitality landscape. Specifically, they will be able to see which hotels, restaurants, attractions, beaches and experiences have valid sustainability certifications, which will provide them with a foundation for building a targeted sustainability strategy.

Prior to BeCause, destinations could only obtain this information by manually matching each certification to the accommodations and hospitality services in their coverage zone—an error-prone, laborious process that kept DMOs and NTOs from promoting their full range of sustainable offerings.

As the only sustainability data management hub tailored for the visitor economy, BeCause works with over 70 eco-certification bodies and globally recognized industry organizations including Green Key, Travalyst, Global Sustainable Tourism Council, Green Sign and EarthCheck. Its platform enables the exchange of sustainability information between these organizations, hotels and other key stakeholders such as booking platforms, travel retailers and tourism organizations, significantly streamlining the data flow.

According to a recent Booking.com survey, 75 percent of global travelers say they want to travel more sustainably in the short term, while 89 percent of business travelers say they are taking extra steps to reduce the environmental impact of their travel. Access to sustainable travel options is also a key consideration for meetings and event planners, with 13 percent of those surveyed for the “American Express 2024 Global Meetings and Events Forecast” ranking sustainability as among the top two factors influencing where they choose to hold their events and 39 percent admitting that they struggle to identify sustainability certified suppliers.

For more information, visit www.because.eco and www.gds.earth.

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