The American Society of Travel Advisors (ASTA) has announced the launch of ASTA Corporate, an initiative designed to better serve the needs of corporate travel agencies and travel management companies (TMCs) in its network. This milestone marks a significant evolution in ASTA’s commitment to the corporate travel community, going beyond advisory input to deliver a suite of dedicated resources and opportunities that will empower corporate agencies and TMCs to thrive in a rapidly evolving competitive landscape.
ASTA Corporate builds on the foundation of ASTA’s longstanding Corporate Advisory Council (CAC), which will continue to serve as a vital conduit for feedback and collaboration with corporate travel-focused agencies. While the CAC will continue to play a key role in guiding the association’s activities and providing strategic input, ASTA Corporate will offer dedicated staff, research activities and exclusive events—a first in ASTA’s history. Leveraging ASTA’s importance in the travel agency ecosystem makes its expanded corporate focus key.
To lead this endeavor, ASTA has named seasoned executive Mark Meader as inaugural executive vice president of ASTA Corporate. Meader brings a wealth of experience, including his role on ARC’s JAB-ARA advisory board and his leadership as a board and executive committee member of the World Travel Agents Association Alliance.
Key Partnerships and Initiatives
ASTA Corporate is already making waves with three pivotal partnerships designed to address the most pressing challenges and opportunities facing corporate travel agencies and TMCs today:
- Research collaboration with top firms – ASTA Corporate is spearheading research projects to explore the true value of managed travel programs. This data-driven initiative will provide corporate agencies with actionable insights to reinforce their indispensable role in optimizing travel spend and driving efficiency.
- Strategic partnership with temoji – temoji consulting, founded by renowned industry expert Paul Tilstone, will serve as a key advisor on corporate agency issues, focusing on critical topics to the TMC community, such as artificial intelligence, air distribution, the blended travel opportunity, NextGen needs, sustainability challenges and mid- and back-office technology platforms. Their expertise will help corporate agency members of ASTA Corporate stay ahead of the curve and maintain a competitive edge.
- Inaugural event in Washington, D.C. – The first exclusive event under ASTA Corporate will take place on October 9, 2025, at the Hay-Adams Hotel in Washington, DC. Sponsored by the CAC, this event offers an unparalleled opportunity to engage with high-level government and administration officials to address critical concerns affecting the corporate travel sector.
ASTA Corporate is designed to provide the tools, expertise and advocacy that corporate travel agencies need to succeed in this dynamic landscape. With dedicated resources and a focus on fostering innovation, ASTA Corporate will be a powerful ally in driving the growth and success of corporate travel agencies worldwide.
For more information, visit www.astacorporate.org.
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