Antwerp Debuts New Brand Identity at PCO Seminar

Antwerp Convention Bureau, Visit Flanders Convention Bureau and Semico co-hosted 65 professional congress organizations and their industry partners at last week’s IAPCO EDGE Seminar, during which Antwerp demonstrated its new brand, encapsulated in the phrase: “The City is Your Venue.”

Held from January 16-18, 2024, IAPCO EDGE Europe was an opportunity for attendees to focus on contemporary themes, make new connections and learn new skills through a mix of lectures and practical workshops taught by industry leaders. EDGE Seminars are taught in English and the content is relevant to early career attendees as well as experienced industry players. Much of the learning is through interactive group work where EDGE attendees learn alongside their peers.

The seminar illustrated Antwerp’s intimate size and flexible, welcoming mindset that transforms the entire city into a venue. From the welcoming reception in The Radisson Blu’s Diamond Room to educational sessions at the Flanders Meeting & Convention Center Antwerp (FMCCA); and the gala dinner at the Zoo’s Aquarium Building, each part of the event highlighted the city’s personality and efficiency. Other highlights of the conference included an immersive day at the Botanic Sanctuary Antwerp and the IAPCO Dinner and Party at the Sapphire House Antwerp Hotel & Handelsbeurs. The concluding educational sessions at the Horta Art Nouveau Hall marked the end of the event.

Antwerp, with its rich history and modern infrastructure, provides a compact and accessible offering that stands out in the international event market. The Antwerp Convention Bureau, along with its partners, continues to drive this vision, further solidifying the destination’s position as a vibrant city for global conferences and events.

For more information, visit www.antwerpconventionbureau.be.

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