The town of Round Top in Fayette County, TX, has launched “Round Top Unlocked,” a new travel and tourism-focused program, which organizes private group experiences that show off the “one square mile” town and surrounding area to its best advantage.
Created by Jim Kastleman, publisher of the Round Top show guide, www.roundtop.com and owner of The Halles designer and antiques marketplace, “Round Top Unlocked” offers curated, customizable happenings informed by a network of locals and experts with a vested interest in promoting the community and advancing its status as a year-round and seven-day-a-week tourist destination.
While Round Top—which is located roughly equidistant between Austin and Houston—is on the global map for antiques connoisseurs thanks to its thrice-yearly market weeks that can swell the town’s population from just under 100 to more than 100,000, its year-round offerings remain largely underused. As the town’s reputation for upscale retail and hostelry increases, bolstered by an annual music festival and new international film festival, there is tremendous, untapped potential to enjoy the everyday allure of the historic Texas Hill Country community, the destination says.
Girlfriend weekends, bachelor and bachelorette parties, weddings, corporate retreats, family reunions, luxury day-tripping and more can be built around activities such as shopping and dining and include private tours, art and history appreciation, live music, cooking classes and wine or beer tastings.
“People who want to get to know the town may not know how to go about it, especially when many of its businesses operate on a Thursday through Sunday schedule. That’s where we come in. We have the capacity to open doors nearly 24/7 to the places and people that make Round Top unique; we’re the direct access to the flavors, the personality and the vibe that make it so special,” said Kastleman. He has created the framework for local businesses—retailers, restaurateurs, innkeepers, craftspeople, artisans, creatives and entrepreneurs—to avail themselves to bespoke visitor experiences steeped in Round Top hospitality. Those could include dining excursions, mixology classes, spa retreats and pool parties, brewery and winery classes, private gym workouts, movie screenings, chuckwagon dinners, horse saddling and calf roping.
For event planners, it’s a dream tool for creating distinctive, personalized offerings for leisure and corporate clients. But it’s just as handy for individuals looking to create a memorable visit for a handful of friends and family.
"Round Top Unlocked" offers in-the-know access with true insider credibility. Kastleman’s The Halles isn’t just a major player in the antiques marketplace—it is also the headquarters for the media group behind the “Round Top Antiques & Design Show Guide.”
For more information, visit www.roundtopunlocked.com.
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