The Melbourne Convention Bureau (MCB) has launched an interactive e-guide. The first edition of the Melbourne e-guide showcases the city’s new experiences to event planners and delegates.
Per Julia Swanson, CEO of MCB, “Melbourne’s e-guide is the ‘must have’ planning tool that will encourage both planners and delegates alike to rethink their next visit to Melbourne. From the inspirational articles and interviews with industry experts and packaged up accessible information, readers can learn about what’s new in our thriving city.”
Swanson said that the e-guide’s design incorporates animated avatars, embedded videos and .gifs, offering multiple engagement points for viewers. “The key to an extraordinary event is more than just getting the right venue and accommodation, it’s the connection between the event, the host city, and its exciting offerings,” she added.
Event owners, planners and attendees can plan their trip and activities by using the geographic and category searchable interactive map embedded within the guide. Offering videos, images, product descriptors, hyperlinks and 360-degree experiences, the interactive map assists with familiarizing users about how to make the most of their time in Melbourne. This new tool provides the opportunity to create custom conference and event participant tours once the user is in the city including a real-time directional feature accessible via mobile phones.
Melbourne is constantly evolving and adapting to meet new needs, which is evident in the creation of exciting spaces built to host domestic and international conferences, meetings, exhibitions and incentive programs. Event planners will be encouraged to think outside the box and consider booking a venue highlighted in the guide.
Tourism Australia supported the project via its “Business Events Advance Program”, which partners with the industry on activity that aims to increase the number and value of international business events for Australia.
Visit eguide.melbournecb.com.
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