The Los Angeles Tourism & Convention Board (Los Angeles Tourism) and CLEAR have announced a partnership to utilize CLEAR’s Health Pass to more safely welcome group business back to the "City of Angels." Beginning in May, meeting planners and event organizers booking business to Los Angeles can receive priority access to Health Pass, creating a seamless and expedited entry to events that prioritizes confidentiality.
With the launch of the partnership, Los Angeles Tourism becomes the first destination marketing organization (DMO) in the country to partner with CLEAR, making the service just the latest development in L.A.’s commitment to being one of the safest destinations for meetings and events. Health Pass is a free, mobile experience on the CLEAR app that securely connects a user’s verified identity to multiple layers of COVID-19-related health information to help reduce public health risk and bring meetings and events back responsibly. CLEAR works with event organizers and meeting planners to tailor a solution that meets their needs and entry requirements. Health Pass layers can include a combination of health surveys, temperature-checking kiosks, secure linking to COVID-19 test results and soon vaccination results—all integrated through the CLEAR app.
Los Angeles County hit a major milestone earlier in the month, becoming the first county in Southern California to progress into the Yellow Tier of the state’s "Blueprint for a Safer Economy." Under the new guidelines, the destination can now safely welcome groups of up to 400 outdoors and 200 indoors. All attendees must show proof of a negative COVID-19 test or full COVID-19 vaccination, making Health Pass a vital tool for meeting and event planners.
The service will be available exclusively to Los Angeles Tourism’s clients with preferred pricing. Meeting planners can book with CLEAR Health Pass at clearme.com/latourism.
More than 60 organizations across the country use Health Pass to create safer environments including teams across all professional sports leagues, the state of Hawaii and many more.
For additional information, visit www.meetla.com.
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