VisitBritain has announced that its flagship annual Meetings, Incentives, Conferences and Exhibitions (MICE) event MeetGB, will this year be run as a virtual educational event due to the COVID-19 (coronavirus) pandemic, and will take place on June 17 and 23.
MeetGB Virtual, in partnership with MeetEngland, VisitScotland Business Events, Meet in Wales, Tourism Northern Ireland and London Convention Bureau, will see international buyers from around the world connect online to discover the diverse business event opportunities from across the U.K.
For this year, the event is being opened up to U.K.-based event planners, who want to discover more about event opportunities in the nations and regions. Registration for the virtual event is open.
MeetGB Virtual will be split to accommodate both European and North American time zones, starting with U.S. buyers on Wednesday 17 June followed by European and U.K. buyers on Tuesday 23 June. The virtual event is hoping to connect more than 68 European and North American hosted buyers with more than 60 business event destinations and suppliers from across the U.K., including convention bureaus, tourist boards, venues, hotels, events and incentive agencies and destination management companies. Hundreds of one-to-one virtual business meetings will take place during the event with delegates also able to explore a live exhibition, with U.K. suppliers showcasing their products and services on virtual exhibition booths.
VisitBritain promotes business events worldwide under Events are GREAT, part of the U.K. government’s GREAT Britain campaign. Events are GREAT drives awareness of Britain’s destinations and products, highlighting its history of research, innovation and high-quality infrastructure, positioning it as a leading destination for business events.
Buyers and trade visitors interested in finding out more and registering to attend, visit www.visitbritain.com/meetgb.