Singapore has launched a new incentive program for the meetings and events industry. Called In Singapore Incentives & Rewards (INSPIRE), the program has been developed by the Singapore Tourism Board in partnership with 29 local businesses, offering over 60 complimentary experiences that qualified MICE groups visiting the destination can enjoy.
The launch of INSPIRE follows a strong performance of BTMICE visitors to Singapore, the tourism board said. In 2018, the destination welcomed over 2.9 million BTMICE visitors, up 12.1 percent from 2017. Tourism revenue rose 7.2 percent that same year.
In a written statement Singapore Tourism Board Deputy Chief Executive Mellisa Ow said that the program’s experiences range from dining to social networking, attractions, tours and team building experiences.
The 63 experiences in the program are divided into four categories: dining, entertainment and nightlife; tours and learning experiences; attraction-based experiences; and team building activities.
Some specific examples include visitors getting to create their own bespoke cocktail using herbs and spices found in Singapore in the Botanic Gardens, which are a UNESCO World Heritage Site. Groups keen on discovering Singapore’s Silicon Valley can enjoy an insider’s tour of the One North area, with exclusive fireside sharing sessions by founders and start-ups of successful businesses. There is also a private after-hours Garden Rhapsody show at Gardens by the Bay, complete with nighttime views of the city from the OCBC Skyway.
MICE groups that are traveling to Singapore between September 10, 2019, and December 31, 2021, can apply for the INSPIRE program. These groups should have a minimum of 20 foreign attendees and stay for at least three days in Singapore. Interested groups should register their interest by March 31, 2021.
Visit https://www.visitsingapore.com/mice/inspire
Related Stories
Edinburgh Boosts Appeal as Conference Destination
Portugal Aims to Become One of the Most Sustainable Tourist Destinations in the World
Marriott International to Debut the W Hotels Brand in Toronto
New Corporate Group Meetings Options for Fall 2019 in California and Tennessee