The Melbourne Convention Bureau (MCB) has launched a new digital marketing site, designed to help planners and professional conference organizers promote Melbourne and Victoria to delegates attending future meetings.
The delegate destination site provides event organizers with relevant destination content and resources to help optimize their business event and boost delegate engagement with the event’s host destination.
MCB chief executive officer Julia Swanson said, like most businesses, MCB is focussed on maintaining support for its clients and is responding by reorganizing the digital delivery of some of its products and services in lieu of traditional sales and marketing activities.
“As cities worldwide are in different stages of the coronavirus pandemic, usual conference promotion and marketing schedules have been disrupted," she said. “We need to be providing alternative solutions to ensure clients can keep promoting their meetings, particularly as face-to-face engagement opportunities are limited.”
The delegate destination site builds on the event planning support already provided by MCB, Victoria’s lead agency in acquiring and delivering business events in the region.
According to MCB, several conference organizers have already started using the delegate destination site, which can be easily accessed via a button on their conference website and integrated easily into organizers' existing communication channels. The site’s VR and experiential content is expected to be popular as demand for virtual and hybrid meetings increases.
The site has a wide range of resources to virtually explore the destination, key travel information, exciting itinerary ideas and special offers from MCB partners to experience the best of Melbourne and regional Victoria.
What’s more, with many clients and international delegates continuing to work remotely, the site also has a light-hearted ‘Working from Home Kit,’ which has a destination focus and offers some fun online activities, such as a coloring book to keep the kids entertained, Melbourne Zoom backgrounds and virtual experiences provided by MCB partners.