The Long Beach Convention & Visitors Bureau (Long Beach CVB) and Long Beach Convention & Entertainment Center (LBCEC) have introduced Long Beach Live, a turn-key solution to blended in-person and virtual conventions, conferences, meetings and events. Long Beach Live integrates localized micro-community, in-person gatherings with interactive, fully produced digital broadcasts to distant attendees. It is availabe in four experiences: Live, live stream, interactive and on-demand.
Long Beach Live is noteworthy for its digital-first approach. Taking cues from hosting events such as Twitch and TED, both of which enjoy highly engaged audiences in real life and online, the LBCEC campus has been turned into a multi-camera, multi-space broadcast facility. Virtual audiences are encouraged to participate using Long Beach Live’s digital platform that allows for chat, social integration and other remote interactivity.
To usher in this new era and retain its full-service commitment, the Long Beach CVB has created a new role that will act as a liaison between planners and the LBCEC. The director of creative initiatives is akin to an executive producer guiding the planning process and ensuring a cohesive bridge between the live events execution and a sophisticated broadcast production. Additionally, the entire Long Beach CVB team has received PCMA’s Digital Event Strategist certification. A show producer with a background in the television and film industry will manage the production crew.
Recent changes to the campus include boosting bandwidth capabilities that rival the largest of convention centers and broadcast facilities, increased installation of lighting in all venues, stand-alone studio, array of remote-controlled robotic cameras, production and edit space, and more.
“Blended events present the opportunity for greater connection, larger audiences, evergreen content, smaller carbon footprint, ongoing engagement and more," said Steve Goodling, president and CEO of the Long Beach Convention & Visitors Bureau, in a press announcement.
He added: “While our new offering is launching on the heels of the pandemic, this endeavor has long been at the forefront of our organization as we worked with our planners to assess needs and address challenges.”