Kyushu Tourism Promotion Organization (KTPO) has named Bullfrog + Baum as the destination’s public relations and marketing agency for North America. Bullfrog + Baum will work closely with KTPO to raise awareness around Kyushu, Japan among U.S. travelers, through strategic media relations that will highlight all of the adventures that awaits travelers in Kyushu.
“What many don’t know is that everything Japan has to offer can be experienced in Kyushu, but on a scale that is much more awe-inspiring, relaxing and memorable,” said Futoshi Watanabe, executive director of KTPO. “Kyushu offers top-notch experiences, whether it’s for adventure seekers or those looking to unwind, thanks to our stunning natural sceneries to rejuvenating hot springs, as well as our variety of outdoor activities, among other attractions. We are excited to work with Bullfrog + Baum to introduce Kyushu as the next must-visit destination within Japan, and as an island of experiences to help ‘relax and rejoice.’”
The southernmost and third largest island of Japan, Kyushu is a land full vibrant people and famous volcanoes. Comprising seven prefectures—Fukuoka, Nagasaki, Kumamoto, Oita, Saga, Kagoshima and Miyazaki—it is close to the rest of Asia and it easily accessible from Tokyo. Its active volcanoes, KTPO says, have contributed to some of the best hot springs in Japan (including Beppu and Kurokawa Onsen), and is also home to natural wonders like Takachiho Gorge and the “mystical” island of Yakushima, a UNESCO World Heritage site. Thanks to its warm climate, bountiful seas and volcanic soil, Kyushu is also highly regarded as a gourmet destination, renowned for its citrus fruits, fresh seafood and for being the birthplace of rich, pork-based ramen, known as tonkotsuramen.
The region has also welcomed new ideas and cultures for over a thousand years, evident today through its regional cuisines, diverse traditions and more
As a tourism hub in Kyushu, KTPO actively cooperates with local governments, economic organizations, regional DMOs, and private companies to strengthen tourism promotion activities, aiming to turn tourism into a key industry in Kyushu.