IFEMA and the Instituto Tecnológico Hotelero (ITH) collaborate for FITUR

IFEMA and ITH Renew Their Collaboration for the Next Edition of FITUR 

IFEMA (Fair Institution of Madrid) and the Instituto Tecnológico Hotelero (ITH) have announced they continue to strengthen connections to create areas of innovation, technology and knowledge for the tourism sector within the framework of the next International Tourism Fair, FITUR, to be held May 19 - 23, 2021, at Feria de Madrid.

This is a collaboration agreement to organize the specialized section Fiturtechy, the benchmark brand on technology and management systems for the hotel and tourism industry, which, as every year, will show at FITUR some of the innovations that are transforming the industry, and the future trends that are emerging and will definitely change the way we conceive tourism.

The document was signed on October 28 by the IFEMA general director, Eduardo López-Puertas, the president of ITH, Juan Molas, the general director of ITH, Álvaro Carrillo, and the director of FITUR, María Valcarce.

Among other actions, the agreement contemplates organizing a conference program, under the Fiturtechy umbrella, which will contain four specialized areas: Business, sustainability, destinations and future. Fiturtechy will also host an exhibition area, called #techYhotel, that will show some of the main innovations in hotel equipment and technology.

For IFEMA, as pointed out by its general director, “The promotional role of FITUR—critical to the recovery of the tourism industry, especially in this edition—is clearly reinforced with these alliances that will add the experience and the specialization of renowned organizations such as ITH to offer our exhibitors and visitors content that is innovative and essential to boosting tourism activity.”

The president of ITH added: "The current situation is an enormous challenge for the sector, and IFEMA’s commitment is an acknowledgement of the work that ITH carries out, with the backing by CEHAT (Spanish Confederation of Hotels and Tourist Accommodation). Thanks to this cooperation, Fiturtechy is still a benchmark event that is at the forefront when it comes to technology, innovation and sustainability applied to the tourism sector, and has a clear aim to contribute towards improving the competitiveness of companies linked to the hotel and tourism industry and the challenges they face."

Related Stories

FITUR 2021 Dates Announced; Will Be Held May 19-23

Berlin Steps Up its Commitment to Becoming a Sustainable Meetings Destination

Incentive and Marketing Company President: Virtual Meetings Won't Replace Live Events

GBTA Launches Campaign to Help Restore Business Travel Worldwide