The FITUR “Tourism Recovery Special” is moving forward as it organizes content, providing spaces for sharing knowledge and new tools to help the tourism industry’s recovery. This year’s fair will take place on special dates, May 19-23 at Feria de Madrid. A good example of this new strategy is its renewed commitment to FITUR TALENT, a special-interest space focusing on people and on their potential, talent, skills and professional training as the cornerstones of growth for tourism companies.
After a year in 2020 that saw the loss of millions of tourism jobs worldwide, businesses are looking forward to 2021 with the hope of a gradual recovery. Now, more than ever, businesses need to have people ready to engage with the new kinds of tourist—who are more digital-aware than ever, more demanding about sanitary protocols and are concerned about a business’s environmental impact and its ability to manage uncertainty in these times of pandemic.
New technologies are having an increasing impact on the tourism industry, and it needs people who know how to manage them and to innovate. From new teleworking formats, which are here to stay, to managing technologies, such as big data and analytics tools, artificial intelligence, blockchain, chatbots or IoT (Internet of things), which are now a firm feature of the tourism industry. Readiness, recruitment and retaining this talent will be essential for the future profitability and competitiveness of the global tourism industry.
FITUR TALENT will have its own exhibition space and content. It will analyze the perspectives and strategies of tourism, talent management and recruitment companies, universities and training centers, with global leaders in the sector, through conferences, workshops and meetings. As at the last edition, both the World Tourism Organization (UNWTO) and the World Travel and Tourism Council (WTTC) will have their own spaces where they will analyze trends and present studies and reports about tourism employment and training on a global scale.