As the travel and tourism industry faces the reality of the effects of COVID-19 (coronavirus), Alliance Connection launched this week on its website A Connected Community marketing insights blog. The blog aims to be a resource platform focused on sharing knowledge aimed to "Inspire, Educate & Innovate" travel and tourism marketers and thought leaders.
"We recognize that the landscape of the travel business is going to look different in the near future. We are here to offer strategy, guidance and, most importantly, support," said Melissa Mango, president and founder of Alliance Connection. "We want to continue to inspire and innovate in these challenging times and help the industry stabilize, recover and prevail."
A Connected Community launched with articles such as "5 Ways to Navigate the 'New Normal' and Create the Calm" and "Recovery: Let's Build Back Trust in Travel." It will also continue the popular "Five for Five" series featuring one-on-one interviews with top minds in the marketing industry, including Katie Kitchens, co-founder of FabFitFun; Stephanie Pineiro, social media and PR manager at Karisma Hotels & Resorts; and Frank Maduro, VP of marketing at AIC Hotel Group.
Last month, the Alliance Connection Team shared a video message on their social channels and website as a tribute to the travel industry inclusive of resorts, cruise lines, travel advisors and the millions of employees impacted by the global pandemic:
While the current content is primarily focused on this COVID-19 environment, it is meant to live on beyond this time and adapt to the ever-evolving marketing landscape and consumer sentiment.
"As we continue to navigate the uncertainty of our industry's immediate future, we wanted to let our travel community know that we are thinking of them. Now more than ever, it is important for all of us to come together and 'rise up' to rebuild the industry we love," added Mango. "We need to continue to embrace and discover everything that resorts and destinations around the world offer us, not only as professionals but as human beings. We want them to know that their warm hospitality has not been forgotten and travelers will return."
Alliance Connection is also currently offering complimentary access to its resources, marketing strategies and conversations to help those in the travel and tourism industry develop a plan to rebuild stronger than ever.