Ninety-five percent of event planners may run a hybrid event in 2020, according to a survey by etc.venues. This figure reflects the growing commitment to hybrid events as, at the beginning of July, 73 percent said they expected to hold a hybrid event this year. Many are already putting this into action, with 34 percent of respondents in the process of organizing a hybrid or multi-hub event, while 61 percent are in the decision-making phase for their event.
A survey of event professionals by etc.venues during its first hybrid event since lockdown revealed that almost three-quarters (73 percent) of them are planning a hybrid event before the end of the year.
A fifth (19 percent) of planners said the biggest barrier to choosing a hybrid event is a lack of experience, followed by concerns over cost (17 percent), risk of failure (17 percent), perceptions of low attendance (17 percent), confusion with technology (16 percent) and getting stakeholder buy-in (15 percent).