More and more in-person and virtual events are coming together in the form of seminars, incentives, product launches, congresses and other gatherings. In addition, an increasing awareness in terms of health and safety goes hand-in-hand with a growing demand for events that are more sustainable. To meet this demand and to remain a pioneer in B2B services, Monte-Carlo Société des Bains de Mer Group has set up a hybrid events think-tank.