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Stats: 73% of Event Planners Will Run a Hybrid Event in 2020

A survey of event professionals by etc.venues during its first hybrid event since lockdown revealed that almost three-quarters (73 percent) of them are planning a hybrid event before the end of the year.

A fifth (19 percent) of planners said the biggest barrier to choosing a hybrid event is a lack of experience, followed by concerns over cost (17 percent), risk of failure (17 percent), perceptions of low attendance (17 percent), confusion with technology (16 percent) and getting stakeholder buy-in (15 percent).