The events industry of New York City came together virtually and live for the first time for many months when the event "The Future is Now" took place at etc.venues’ 360 Madison Avenue as a result of a partnership between etc.venues and event agency NECTR.
Fred Dixon, president and CEO of NYC & Company and national co-chair of the Meetings Mean Business coalition, who was at the venue in person said in a press statement, “This is a remarkable event. We believe this is the first live event for the event industry here, so it’s a critical moment and I’m really happy that it is happening. I’m sure that what we are going through now will make us better for the future. Events are a critical part of the recovery of New York City.”
Nineteen event professionals were at the venue in person (within the maximum limit) and more than 300 from all across the country joined in virtually to hear engaging discussions by three panels of industry experts moderated by Christina Matteucci of David Beahm Experiences on key current issues.
Topics included: How to Make Safety Guidelines Work; Navigating through a Virtual & Hybrid World and Building Community and Celebrating Creativity.
Lauren Longest, co-founder of NECTR said, “NECTR, a female-ed event agency, is committed to connecting brands and consumers through creative strategies and thoughtful storytelling. Our mission was simple; to have a live conversation about where we are today, where we’re going, and how we can all get there safely.
“As a community of problem solvers, innovators and creative thinkers, we came together to share insights to motivate and inspire our industry. We were lucky to have three esteemed panels of peers collectively discuss real-time solutions on adjusting and adapting to live events as we now know it."
Fiona Macpherson, vice president, business development at etc.venues New York said, “Hybrid events are, for the short term, the future of the industry until we can return to unrestricted live events. We knew from the successful pioneering activities of our London-based team how best to run them safely and we were really happy to work with NECTR to showcase them. Having now received enquiries and bookings for meetings to take place this year, it’s great to see how this first event and the measures we have put in place have instilled confidence into planners to start booking again. We’re now working on a New York version of the UKickstart event, which had a massive impact in the U.K. recently bringing the whole industry together.”